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Featured Member: Bobbi Giudicelli, serial entrepreneur

What kind of work do you do/business do you run?

I’m a serial entrepreneur. My path to a vegan lifestyle brought me to co-founding with my oldest son, a super healthy, plant-based, baked goods company, Read the Ingredients.

What do you love about it?

Our products support our customers’ journeys to live a healthier, more energized, plant-centric diet/lifestyle. We have really filled a void for convenient super clean, unsweetened healthy packaged (not processed) products.

What’s your ‘why’ in life? What drives you?

Now that I have been on this planet for a lot of years (65), my why has really shifted from what I want, to what I can offer others including first and foremost my adult kids and their families, and after that wherever I see the opportunity to make a difference.

Why are you a member of the Vegan Women’s Leadership Network?

It’s the first organization I’ve seen that I feel my passion for what I am doing professionally, and ethically, is aligned well with many others.

What’s been the biggest highlight or ‘wow’ moment of your career/business/professional life?

This is the second venture that I have partnered with my son. It is NOT because he is my son, but because he is an amazing business partner.

There is something magical about the fact that I can have this amazing business relationship, and when the workday is over, I can become a mom/grandmother to his kids that is completely separate.

How do you handle failures, fear and disappointment?

The one thing that has come with maturity for me is my ability to handle failures (take away the lessons), fear (push through anyway), and the disappointment (make a course correction).

I feel this is confidence that has come with time and experience. No single event is going to do us in if we believe in ourselves.

What would you tell your 16-year-old self?

How to handle failures (take away the lessons), fear (push through anyway), and the disappointment (make a course correction).

Which women inspire you and why?

Wow, honestly, there are many! I am inspired by women who speak their truth, are compassionate, have courage, and portray confidence and leadership.

What’s been the biggest obstacle you’ve faced and how has it helped mold who you are now?

My whole childhood was a huge obstacle. It is against all odds that I became the happy and confident woman I am today.

And mostly that I figured out how to be a mom to my 3 sons. Being a mom was the most important thing to me since I was a teen.

Growing up without a parental role model I did worry if I would know how to be the mom I wish I had had.

What’s your super-power? What are you amazing at?

Being authentic … being me.

What brings you joy?

So many things! Outside of family, and my work, I am passionate about being a horsewoman. That’s a journey I embarked on about 10 years ago.

How do you define success, and how will you know when you’ve achieved it?

I consider myself successful and living life as a success today. I have an amazing relationship with all of my children, I’ve founded 5 ventures/companies in my career, and all have realized success.

I live a very comfortable life, and I am very healthy.

What’s your vision for yourself and your business/career for the future?

I’ve always followed my passions for my businesses/career. I’ve never started them with long-term goals.

That said this is the first business that I want to be BIG, while not compromising our mission/values.

I feel this business could have the greatest impact on the market. We need to educate people that their lives could be so enriched if they knew how to take care of themselves.

Anything else you want to tell us?

I have been an animal lover my whole life. In fact, I think I’m typical of many who do not connect the dots between loving animals and living a vegan lifestyle.

I went plant-based for my health and was rewarded in spades. Now that I have finally connected the dots, I am committed to a vegan lifestyle.

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