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How Sonalie Figueiras Turned Her Eco Blog Green Queen Into Asia’s Largest Plant-Based Media Platform

It was a pleasure to interview serial social entrepreneur and member Sonalie Figueiras, the founder and editor-in-chief of Green Queen, an award-winning impact media platform advocating for social and environmental change in Hong Kong – and one of our partners.

Green Queen started as a blog and is now currently Asia’s largest plant-based media platform. Its mission is to shift consumer behaviour through inspiring and empowering original content.

Sonalie is also the founder and CEO of Ekowarehouse, a global sourcing platform for certified organic products, with a mission to make safe, quality food accessible and affordable for the whole planet.

With over a decade of experience in publishing, digital marketing, organic trade and health, and sustainability, Sonalie is an eco-wellness industry veteran with a keen eye for market trends.

She’s also a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including TEDx and Harvard Business School.

In this interview – which is also available to listen to on the Vegan Business Talk podcast, Sonalie discusses:

• How she grew the audience for her blog and turned it into an award-winning impact media platform

• How she monetised Green Queen to make it sustainable

• How a health issue led her to the path of eco-wellness and plant-based living

• Why she’s not a fan of the gig economy and chose to employ her staff and provide benefits to them

• How she handles the work-life ‘balance’ of being a serial entrepreneur and parent

• And much more

Visit the Green Queen website

Check out Ekowarehouse

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