New Day New Chef, the vegan cooking show created and hosted by broadcast journalist Jane Velez-Mitchell of JaneUnchained News Network has bagged two prestigious Taste Awards.
Described as the ‘Oscars of the food world’, the awards celebrate the best in food, fashion and lifestyle media.
Up against a slew of meat-heavy competition, the show – which debuted on Amazon Prime in the US in early 2020 – picked up the ‘Best Series Pilot Award’, while its Support and Feed edition took out the ‘Best Filmed at Home Episodes or Film’ gong.
Each episode features vegan chefs along with athletes, actors, singers and other notable people from the vegan community.
New Day New Chef: Support and Feed Edition showcased the work of Maggie Baird whose organization raises funds for vegan restaurants to purchase and distribute plant-based meals for people in need.
Celebrities featured in the show include Downton Abbey‘s Lesley Nicol and Dynasty‘s Elaine Hendrix, plus a cameo appearance by Baird’s multi Grammy-winning, vegan children, Billie Eilish and Finneas.
Viewers ‘ahead of the foodie chattering class’
Both Taste Awards (the show was nominated for eight) were Viewers’ Choice picks. “[This] tells me the people – the consumers – are ahead of the foodie chattering class when it comes to the plant-based food revolution,” said Velez-Mitchell, former HLN presenter and New York Times bestselling author.
The plant-based cooking show – produced in conjunction with Emmy-winning executive producer Eamonn McCrystal of Inspired – has now expanded into international Amazon Prime markets including Canada, the UK, Ireland, Australia and New Zealand, as well as US public television.
Its signature theme is the Blender Dance: Because a lot of vegan meals involve the use of a noisy blender, chefs and guests have a dance break when the blender is turned on.
The Blender Dance is part of the overall fun vibe that New Day New Chef has created. “We wanted to show that whipping up plant-based meals is a joyous experience,” said Velez-Mitchell. “There’s an infinite variety of combos in veggies, legumes, grains, nuts, and fruits. Today we can put an interesting vegan spin on every traditional dish. You might say vegan cooking is the new nouvelle cuisine.”
Image at top: Via JaneUnchained.